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Collaboration platforms on the Internet have become crucial tools forindependent creative workers, facilitating connections with collaborators,users, and buyers. Such platforms carried the promise of better opportunitiesfor women and other underrepresented groups to access markets andcollaborators, but the evidence is mounting that they rather perpetuateexisting biases and inequalities. In previous work, we had found that themajority of women's disadvantage in success and survival on GitHub stems fromwhat they do the gender typicality of their behavior in open source programmingrather than from categorical discrimination of their gender. In this article,we replicate our findings on another platform with a markedly different focusBehance, a community for graphic artists. We also study attention as a newoutcome on both platforms. We found that female typicality of behavior is asignificant negative predictor of attention, success, and survival on creativeplatforms, while the impact of categorical gender varies by outcome and field.We found support for the visibility paradox of women in technical fields whilefemale typicality of behaviors is negatively related to attention, being femalepredicts a higher level of attention. We quantified the indirect impact ofgender homophily on success via gendered behavior that accounts for 37 percentof the disadvantage of women in success. Our findings suggest that the negativeimpact of the gender typicality of behavior is a more general phenomenon thanour first study indicated, underlining the scope of the challenge of counteringunconscious gender bias in the platform economy.

Gender Typicality of Behavior Predicts Success on Creative Platforms