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Mobile applications are often used by an international audience and thereforereceive a high daily amount of user reviews from various countries. Previouswork found evidence that app store reviews contain helpful information forsoftware evolution processes. However, the cultural diversity of the reviewsand its consequences on specific user feedback characteristics has only beenresearched to a limited extent so far. In this paper, we examine the influenceof two cultural dimensions, Individualism and Uncertainty Avoidance on userfeedback in Apple app store reviews written in different languages. For thispurpose, we collected 647,141 reviews from eight countries and written in fivelanguages over a period of six months. We then used manual content analysis andautomated processing to examine a sample of 3,120 reviews. The results showthat there is a statistically significant influence of Individualism andUncertainty Avoidance on user feedback characteristics. The results of thisstudy will help researchers and practitioners to reduce algorithm bias causedby less diversified training and test data and to raise awareness of theimportance of analyzing diversified user feedback.

Does Culture Matter? Impact of Individualism and Uncertainty Avoidance on App Reviews