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Many long-term goals, such as learning a language, require people toregularly practice every day to achieve mastery. At the same time, peopleregularly surf the web and read social news feeds in their spare time. We havebuilt a browser extension that teaches vocabulary to users in the context ofFacebook feeds and arbitrary websites, by showing users interactive quizzesthey can answer without leaving the website. On Facebook, the quizzes show upas part of the news feed, while on other sites, the quizzes appear whereadvertisements normally would. In our user study, we examined the effectivenessof inserting microlearning tasks into social news feeds. We compared vocabularylearning rates when we inserted interactive quizzes into feeds, versusinserting links that lead them to a website where they could do the quizzes.Our results suggest that users engage with and learn from our embedded quizzes,and engagement increases when the quizzes can be done directly within theirfeeds.

Edvertisements: Adding Microlearning to Social News Feeds and Websites