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People have a high level of trust in search engines, especially Google, butonly limited knowledge of them, as numerous studies have shown. This leads tothe question: To what extent is this trust justified considering the lack offamiliarity among users with how search engines work and the business modelsthey are founded on? We assume that trust in Google, search engine preferences,and knowledge of result types are interrelated. To examine this assumption, weconducted a representative online survey with n = 2,012 German internet users.We show that users with little search engine knowledge are more likely to trustand use Google than users with more knowledge. A contradiction revealed itself- users strongly trust Google, yet they are unable to adequately evaluatesearch results. This may be problematic since it can potentially affectknowledge acquisition. Consequently, there is a need to promote userinformation literacy to create a more solid foundation for user trust in searchengines.

Misplaced trust? The relationship between trust, ability to identify commercially influenced results, and search engine preference