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The QAnon conspiracy theory claims that a cabal of (literally) blood-thirstypoliticians and media personalities are engaged in a war to destroy society. Byinterpreting cryptic "drops" of information from an anonymous insider callingthemself Q, adherents of the conspiracy theory believe that Donald Trump isleading them in an active fight against this cabal. QAnon has been coveredextensively by the media, as its adherents have been involved in multipleviolent acts, including the January 6th, 2021 seditious storming of the USCapitol building. Nevertheless, we still have relatively little understandingof how the theory evolved and spread on the Web, and the role played in that bymultiple platforms.  To address this gap, we study QAnon from the perspective of "Q" themself. Webuild a dataset of 4,949 canonical Q drops collected from six "aggregationsites," which curate and archive them from their original posting to anonymousand ephemeral image boards. We expose that these sites have a relatively low(overall) agreement, and thus at least some Q drops should probably beconsidered apocryphal. We then analyze the Q drops' contents to identify topicsof discussion and find statistically significant indications that drops werenot authored by a single individual. Finally, we look at how posts on Redditare used to disseminate Q drops to wider audiences. We find that disseminationwas (initially) limited to a few sub-communities and that, while heavy-handedmoderation decisions have reduced the overall issue, the "gospel" of Q persistson the Web.

The Gospel According to Q: Understanding the QAnon Conspiracy from the Perspective of Canonical Information