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Battle with COVID-19 turned out to be a marathon, not a sprint, andbehavioral adjustments have been unavoidable to stay viable. In this paper, weemploy a data-centric approach to investigate individual mobility adaptationsand mask-wearing in Seoul, South Korea. We first identify six epidemic phasesand two waves based on COVID-19 case count and its geospatial dispersion. Thephase-specific linear models reveal the strong, self-driven mobility reductionsin the first escalation and peak with a common focus on public transit use andless-essential weekend/afternoon trips. However, comparable reduction was notpresent in the second wave, as the shifted focus from mobility to mask-wearingwas evident. Although no lockdowns and gentle nudge to wear mask seemedcounter-intuitive, simple and persistent communication on personal safety hasbeen effective and sustainable to induce cooperative behavioral adaptations.Our phase-specific analyses and interpretation highlight the importance oftargeted response consistent with the fluctuating epidemic risk.

Running the COVID-19 marathon: the behavioral adaptations in mobility and facemask over 27 weeks of pandemic in Seoul, South Korea