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The characteristics of social partners have long been hypothesized asinfluential in guiding group interactions. Understanding how demographic cuesimpact networks of creative collaborators is critical for elevating creativeperformances therein. We conducted a randomized experiment to investigate howthe knowledge of peers' gender and racial identities distorts people'sconnection patterns and the resulting creative outcomes in a dynamic socialnetwork. Consistent with prior work, we found that creative inspiration linksare primarily formed with top idea-generators. However, when gender and racialidentities are known, not only is there (1) an increase of 82.03% in the oddsof same-gender connections (but not for same-race connections), but (2) thesemantic similarity of idea-sets stimulated by these connections also increasesignificantly compared to demography-agnostic networks, negatively impactingthe outcomes of divergent creativity. We found that ideas tend to be morehomogeneous within demographic groups than between, taking awaydiversity-bonuses from similarity-based links and partly explaining theresults. These insights can inform intelligent interventions to enhancenetwork-wide creative performances.

Cues to gender and racial identity reduce creativity in diverse social networks