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A growing body of work has highlighted the important role that Wikipedia'svolunteer-created content plays in helping search engines achieve their coregoal of addressing the information needs of millions of people. In this paper,we report the results of an investigation into the incidence of Wikipedia linksin search engine results pages (SERPs). Our results extend prior work byconsidering three U.S. search engines, simulating both mobile and desktopdevices, and using a spatial analysis approach designed to study modern SERPsthat are no longer just "ten blue links". We find that Wikipedia links areextremely common in important search contexts, appearing in 67-84% of all SERPsfor common and trending queries, but less often for medical queries.Furthermore, we observe that Wikipedia links often appear in "Knowledge Panel"SERP elements and are in positions visible to users without scrolling, althoughWikipedia appears less in prominent positions on mobile devices. Our findingsreinforce the complementary notions that (1) Wikipedia content and research hasmajor impact outside of the Wikipedia domain and (2) powerful technologies likesearch engines are highly reliant on free content created by volunteers.

A Deeper Investigation of the Importance of Wikipedia Links to the Success of Search Engines