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The paper introduces a novel mechanism for approximating traffic of theacademic sites (universities and research institutes) in the World Wide Webbased on Alexa rankings. Firstly we introduce and discuss new method forcalculating score (weight) of each site based on its Alexa rank. Secondly wecalculate percentage of academic traffic in the World Wide Web. Thirdly weintroduce and discuss two new rankings of countries based on academic traffic.Finally we discuss about three indicators and effects of them in traffic of theacademic sites. Results indicate that the methodology can be useful forapproximating traffic of the academic sites and producing rankings of countriesin practice

Approximating percentage of academic traffic in the World Wide Web and rankings of countries based on academic traffic