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Online communities adopt various reputation schemes to measure contentquality. This study analyzes the effect of a new reputation scheme that exposesone's offline social status, such as an education degree, within an onlinecommunity. We study two Reddit communities that adopted this scheme, wherebyposts include tags identifying education status referred to as flairs, and weexamine how the "transferred" social status affects the interactions among theusers. We computed propensity scores to test whether flairs give ad-hocauthority to the adopters while minimizing the effects of confounding variablessuch as topics of content. The results show that exposing academic degrees islikely to lead to higher audience votes as well as larger discussion size,compared to the users without the disclosed identities, in a community thatcovers peer-reviewed scientific articles. In another community with a focus oncasual science topics, exposing mere academic degrees did not obtain suchbenefits. Still, the users with the highest degree (e.g., Ph.D. or M.D.) werelikely to receive more feedback from the audience. These findings suggest thatreputation schemes that link the offline and online worlds could induce haloeffects on feedback behaviors differently depending upon the community culture.We discuss the implications of this research for the design of futurereputation mechanisms.

"Trust me, I have a Ph.D.": A Propensity Score Analysis on the Halo Effect of Disclosing One's Offline Social Status in Online Communities