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In recent years, social media has increasingly become an important platformfor political campaigns, especially elections. It remains elusive how exactlypublic discourse is driven by the intricate interplay between individualsocio-cognitive biases, dueling campaign efforts, and social media platforms.We examine this complex socio-political process by integrating observed retweetnetworks from the 2016 political networks with an agent-based model ofpolitical opinion formation and network structure. Here we show that the rangeof political viewpoints individuals are willing to consider is a keydeterminant in the formation of polarized networks and the emergence of echochambers. We also find that winning majority support in public discourse isdetermined by both the effort exerted by campaigns and the relative ideologicalpositioning of opposing campaigns. Our results demonstrate how public discourseand political polarization can be modeled as an interactive process of shiftingindividual opinions, evolving social networks, and political campaigns.

Public discourse and social network echo chambers driven by socio-cognitive biases