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YouTube, a world-famous video sharing website, maintains a list of the toptrending videos on the platform. Due to its huge amount of users, it enablesresearchers to understand people's preference by analyzing the trending videos.Trending videos vary from country to country. By analyzing such differences andchanges, we can tell how users' preferences differ over locations. Previouswork focuses on analyzing such culture preferences from videos' metadata, whilethe culture information hidden within the visual content has not beendiscovered. In this study, we explore culture preferences among countries usingthe thumbnails of YouTube trending videos. We first process the thumbnailimages of the videos using object detectors. The collected object informationis then used for various statistical analysis. In particular, we examine thedata from three perspectives: geographical locations, video genres and users'reactions. Experimental results indicate that the users from similar culturesshares interests in watching similar videos on YouTube. Our study demonstratesthat discovering the culture preference through the thumbnails can be aneffective mechanism for video social media analysis.

Mi YouTube es Su YouTube? Analyzing the Cultures using YouTube Thumbnails of Popular Videos