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Advertisements generate huge chunks of revenues for websites and onlinebusinesses. Ad-blocker and tracker blocking programs have gained momentum inthe last few years with massive debates raging on privacy concerns andimproving user experience online. Acceptable Ads programme and Anti Ad-blockersare primary elements emerging in recent years that combat ad-blockers.  In this paper, we discuss at length data collection of top websites in theworld, Germany, DACH region and news category. We generate feature based A/Btesting metrics and employ classifier evaluations on them along with thenanalysing the result. Our paper also discusses how Anti Ad-blockers impact theeconomic, legal and ethical usage in Germany along with the recent changes inGDPR while taking a look at Acceptable ads programme and Whitelisting.

Block the blocker: Studying the effects of Anti Ad-blocking