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This chapter will extend its preliminary scope by examining how literarytransportation further amplifies presence and affects user response vis-\'a-visvirtual heritage by focusing on embodiment and aesthetic experience. To do so,it will draw on recent findings emerging from the fields of applied psychology,neuroaesthetics and cognitive literary studies; and consider a case studyadvancing the use of literary travel narratives in the design of DCHapplications for Antiquities - in this case the well-known ancient Greekmonument of Acropolis. Subsequently, the chapter will discuss howLiterary-based MR Presence shifts public reception from aneducation-entertainment-touristic consumption paradigm to a response predicatedon valuation. It will show that this type of public engagement is more closelyaligned both with MR applications' default mode of usership, and with newlyemerging conceptions of a user-centered museum (e.g., the Museum 3.0), thusproviding a Virtual Museum model expressly suited to cultural heritage.

From Readership to Usership and Education, Entertainment, Consumption to  Valuation: Embodiment and Aesthetic Experience in Literature-based MR  Presence