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Account security is an ongoing issue in practice. Two-Factor Authentication(2FA) is a mechanism which could help mitigate this problem, however adoptionis not very high in most domains. Online gaming has adopted an interestingapproach to drive adoption: Games offer small rewards such as visualmodifications to the player's avatar's appearance, if players utilize 2FA. Inthis paper, we evaluate the effectiveness of these incentives and investigatehow they can be applied to non-gaming contexts. We conducted two surveys, onerecruiting gamers and one recruiting from a general population. In addition, weconducted three focus group interviews to evaluate various incentive designsfor both, the gaming context and the non-gaming context. We found that visualmodifications, which are the most popular type of gaming-related incentives,are not as popular in non-gaming contexts. However, our design explorationsindicate that well-chosen incentives have the potential to lead to more usersadopting 2FA, even outside of the gaming context.

"Get a Free Item Pack with Every Activation!" -- Do Incentives Increase the Adoption Rates of Two-Factor Authentication?