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The evolution of Chinese online courtship culture is a mixed product underdynamic interaction between the feudal tradition, urban development andgovernment policies. The presented research examines the regional online datingpopularity, spatial homogamy and the self-presentation pattern in the cyberlove market, with a special focus on the geographical factors. More than 30thousand recent data are collected from China's biggest online dating sitejiayuan.com, and analyzed through the ordered logit modeling, Katz centralityanalysis and Word2Vec linguistic modeling. The results indicate that the highuser density spots are widely spread among different parts of China rather thanonly clustering in the developed areas. While major users expect a within-citydistance with the potential dater, the increasing social mobility andcross-city mating trend is also driven by the motivation of gaining localizedaccess to better social and welfare resources. Moreover, people tend toemphasize the soft qualities of caring, reliable and family engagement in theonline self-presentation, with the marriage pragmatism overweighing thepersonalized individualism and emotional self.

The Geography of Love: Decoding the Spatial Pattern and Digital Self in Chinese Online Courtship