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Cognition has been found to constrain several aspects of human behaviour,such as the number of friends and the number of favourite places a person keepsstable over time. This limitation has been empirically defined in the physicaland social spaces. But do people exhibit similar constraints in the digitalspace? We address this question through the analysis of pseudonymised mobilityand mobile application (app) usage data of 400,000 individuals in a Europeancountry for six months. Despite the enormous heterogeneity of apps usage, wefind that individuals exhibit a conserved capacity that limits the number ofapplications they regularly use. Moreover, we find that this capacity steadilydecreases with age, as does the capacity in the physical space but with morecomplex dynamics. Even though people might have the same capacity, applicationsget added and removed over time. In this respect, we identify two profiles ofindividuals: app keepers and explorers, which differ in their stable (keepers)vs exploratory (explorers) behaviour regarding their use of mobileapplications. Finally, we show that the capacity of applications predictsmobility capacity and vice-versa. By contrast, the behaviour of keepers andexplorers may considerably vary across the two domains. Our empirical findingsprovide an intriguing picture linking human behaviour in the physical anddigital worlds which bridges research studies from Computer Science, SocialPhysics and Computational Social Sciences.

Apps, Places and People: strategies, limitations and trade-offs in the physical and digital worlds