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Through a combination of experimental and simulation results, we illustratethat passive recommendations encoded in typical computer user-interfaces (UIs)can subdue users' natural proclivity to access diverse information sources.Inspired by traditional demonstrations of a part-set cueing effect in thecognitive science literature, we performed an online experiment manipulatingthe operation of the 'New Tab' page for consenting volunteers over a two monthperiod. Examination of their browsing behavior reveals that typical frequencyand recency-based methods for displaying websites in these displays subduesusers' propensity to access infrequently visited pages compared to a situationwherein no web page icons are displayed on the new tab page. Using a carefullydesigned simulation study, representing user behavior as a random walk on agraph, we inferred quantitative predictions about the extent to which discoveryof new sources of information may be hampered by personalized 'New Tab'recommendations in typical computer UIs. We show that our results aresignificant at the individual level and explain the potential consequences ofthe observed suppression in web-exploration.

New tab page recommendations cause a strong suppression of exploratory web browsing behaviors