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In this essay, we discuss the fine-tuning problems of the Higgs mass and thecosmological constant. We argue that these are indeed legitimate problems, asopposed to some other "problems" that are sometimes described using similarvocabulary. We then notice, following Tom Banks, that the problems become lesscompelling once we recognize that the Universe contains quantum gravity, andthus isn't fundamentally described by bulk QFT. Embracing this "solution"requires a reversal of the standard arrows UV->IR and past->future. The firstreversal is familiar from AdS/CFT. The second reversal refers more specificallyto our Universe's cosmology, and is clearly in potential conflict with theSecond Law of Thermodynamics. In the final part of the essay, we attempt todefuse this conflict, suggesting that the Second Law can arise naturally fromde Sitter boundary conditions at future infinity.

Fine-tuning and the Second Law of Thermodynamics from the perspective of de Sitter quantum gravity