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The ideas that we forge creatively as individuals and groups build on oneanother in a manner that is cumulative and adaptive, forming open-endedlineages across space and time. Thus, human culture is believed to evolve. Thepervasiveness of cross-domain creativity--as when a song inspires apainting--would appear indicative of discontinuities in cultural lineages.However, if what evolves through culture is our worldviews--the webs ofthoughts, ideas, and attitudes that constitutes our way of seeing being in theworld--then the problem of discontinuities is solved. The state of a worldviewcan be affected by information assimilated in one domain, and thischange-of-state can be expressed in another domain. In this view, the gesture,narrative, or artifact that constitutes a specific creative act is not what isevolving; it is merely the external manifestation of the state of an evolvingworldview. Like any evolutionary process, cultural evolution requires a balancebetween novelty, via the generation of variation, and continuity, via thepreservation of variants that are adaptive. In cultural evolution, novelty isgenerated through creativity, and continuity is provided by social learningprocesses, e.g., imitation. Both the generative and imitative aspects ofcultural evolution are affected by social media. We discuss the trajectory fromsocial ideation to social innovation, focusing on the role ofself-organization, renewal, and perspective-taking at the individual and socialgroup level.

Social Innovation and the Evolution of Creative, Sustainable Worldviews