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In many societies alcohol is a legal and common recreational substance andsocially accepted. Alcohol consumption often comes along with social events asit helps people to increase their sociability and to overcome theirinhibitions. On the other hand we know that increased alcohol consumption canlead to serious health issues, such as cancer, cardiovascular diseases anddiseases of the digestive system, to mention a few. This work examines alcoholconsumption during the FIFA Football World Cup 2018, particularly the usage ofalcohol related information on Twitter. For this we analyse the tweetingbehaviour and show that the tournament strongly increases the interest in beer.Furthermore we show that countries who had to leave the tournament at earlystage might have done something good to their fans as the interest in beerdecreased again.

Football and Beer - a Social Media Analysis on Twitter in Context of the FIFA Football World Cup 2018