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In recent years, personal health technologies have emerged that allowpatients to collect a wide range of health-related data outside the clinic.These patient-generated data (PGD) reflect patients everyday behaviorsincluding physical activity, mood, diet, sleep, and symptoms. However, majorplayers and academics alike, have ignored the case where these patients ornormal people are women. Is analyzed the eHealth segment of female fertilityplanning mobile apps (in US called: period trackers) and its possibleextensions to other female health care mobile services. The market potential isvery large although age segmentation applies. These apps help women record andplan their menstruation cycles, their fertility periods, and ease with relevantpersonalized advice all the uncomfort. As an illustration, the case of aEuropean app service supplier is described in depth. The services of tenworldwide suppliers are compared in terms of functionality, adoption,organization, financial and business aspects. The research question: Can femalefertility management mobile apps be sustainable and contribute to female healthcare, is researched by a combination of academic literature study, testing of 7essential hypotheses, and a limited user driven experimental demand analysis.Quality and impact metrics from a user point of view are proposed. Theconclusion is a moderate yes to the research question, with several conditions.Further research and innovative ideas, as well as marketing and strategicdirections are provided, incl. associations with male fertility apps.

Can female fertility management mobile apps be sustainable and  contribute to female health care? Harnessing the power of patient generated  data ; Analysis of the organizations active in this e-Health segment