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Microblogging sites are the direct platform for the users to express theirviews. It has been observed from previous studies that people are viable toflaunt their emotions for events (eg. natural catastrophes, sports, academicsetc.), for persons (actor/actress, sports person, scientist) and for the placesthey visit. In this study we focused on a sport event, particularly the crickettournament and collected the emotions of the fans for their favorite playersusing their tweets. Further, we acquired the stock market performance of thebrands which are either endorsing the players or sponsoring the match in thetournament. It has been observed that performance of the player triggers theusers to flourish their emotions over social media therefore, we observedcorrelation between players performance and fans' emotions. Therefore, we foundthe direct connection between player's performance with brand's behavior onstock market.

A Datamining Approach for Emotions Extraction and Discovering Cricketers performance from Stadium to Sensex