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Heuristic inspections are often carried out in a rather restrictive manner inthe sense that they often address one or two of User Experience aspects. Thesetwo generally being: usability and "user experience". This fails to consider UXas it should be [considered]: through a holistic approach. Thus, we suggest togo beyond that by opting for what we have called an Integrative Heu-risticInspection that takes into account issues of: accessibility, usability,emotions \& motivation and persuasion, and that aims to simplify the overflowof recommendations UX professionals are faced with nowadays. We illustrate ourproposal by a case study carried out on an insurance prospecting tabletapplication. We analyzed the results of the inspection separately for eachdimension as well as combined across dimensions. Implications for a reflectionon the struc-turing of the criteria for a general criteria-based approach in UXare discussed.

Beyond "Usability and User Experience" , Towards an Integrative  Heuristic Inspection: from Accessibility to Persuasiveness in the UX  Evaluation A Case Study on an Insurance Prospecting Tablet Application