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Social issues are generally discussed by highly-involved and less-involvedpeople to build social norms defining what has to be thought and done aboutthem. As self-involved agents share different attitude dynamics to other agentsWood, Pool et al, 1996, we study the emergence and evolution of norms throughan individual-based model involving these two types of agents. The dynamics ofself-involved agents is drawn from Huet and Deffuant, 2010, and the dynamics ofothers, from Deffuant et al, 2001. The attitude of an agent is represented as asegment on a continuous attitudinal space. Two agents are close if theirattitude segments share sufficient overlap. Our agents discuss two differentissues, one of which, called main issue, is more important for theself-involved agents than the other, called secondary issue. Self-involvedagents are attracted on both issues if they are close on main issue, but shiftaway from their peer's opinion if they are only close on secondary issue.Differently, non-self-involved agents are attracted by other agents when theyare close on both the main and secondary issues. We observe the emergence ofvarious types of extreme minor clusters. In one or different groups ofattitudes, they can lead to an already-built moderate norm or a norm polarizedon secondary and/or main issues. They can also push disagreeing agents gatheredin different groups to a global moderate consensus.

Few self-involved agents among BC agents can lead to polarized local or global consensus