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Schema.org is an initiative founded in 2011 by the four-big search engineBing, Google, Yahoo!, and Yandex. The goal of the initiative is to publish andmaintain the schema.org vocabulary, in order to facilitate the publication ofstructured data on the web which can enable the implementation of automatedagents like intelligent personal assistants and chatbots. In this paper, theusage of schema.org in tourism domain between years 2013 and 2016 is analysed.The analysis shows the adoption of schema.org, which indicates how well thetourism sector is prepared for the web that targets automated agents. Theresults have shown that the adoption of schema.org type and properties is grownover the years. While the US is dominating the annotation numbers, a drasticdrop is observed for the proportion of the US in 2016. Poorly rated businessesare encountered more in 2016 results in comparison to previous years.

Analysis of Schema.org Usage in the Tourism Domain