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Hundreds of thousands of spectators use Twitch.tv to watch The International,a Dota 2 eSports tournament and communicate in massive chats. In this paper, weanalyse crowd behavior in these chats, disentangle features of socialcommunication, such as contextual meanings of emojis and short messages. Weapply structural topic modelling and cross-correlation analysis to investigatetopical and temporal patterns of chat messages and their relation to in-gameevents. We show that in-game events drive the communication in the massive chatand define its emergent topical structure to a various extent. Following thediscussion in communication and social computing literature, we discuss thesefindings in the framework of analysis of communication of physical sportscrowds and outline some limitations of the 'stadium' metaphor, suggesting acomplementary metaphor of 'sports bar' as a useful analytical and designdevice.

Between an Arena and a Sports Bar: Online Chats of eSports Spectators