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This study examines a range of factors associating with future citation andaltmetric counts to a paper. The factors include journal impact factor,individual collaboration, international collaboration, institution prestige,country prestige, research funding, abstract readability, abstract length,title length, number of cited references, field size, and field type and willbe modelled in association with citation counts, Mendeley readers, Twitterposts, Facebook posts, blog posts, and news posts. The results demonstrate thateight factors are important for increased citation counts, seven differentfactors are important for increased Mendeley readers, eight factors areimportant for increased Twitter posts, three factors are important forincreased Facebook posts, six factors are important for increased blog posts,and five factors are important for increased news posts. Journal impact factorand international collaboration are the two factors that significantlyassociate with increased citation counts and with all altmetric scores.Moreover, it seems that the factors driving Mendeley readership are similar tothose driving citation counts. However, the altmetric events differ from eachother in terms of a small number of factors; for instance, institution prestigeand country prestige associate with increased Mendeley readers and blog andnews posts, but it is an insignificant factor for Twitter and Facebook posts.The findings contribute to the continued development of theoretical models andmethodological developments associated with capturing, interpreting, andunderstanding altmetric events.

On the differences between citations and altmetrics: An investigation of factors driving altmetrics vs. citations for Finnish articles