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Users' persistent social media contents like posts on Facebook Timeline arepresented as an "exhibition" about the person to others, and managing theseexhibitional contents for impression management needs intentional and manualefforts. To raise awareness of and facilitate impression management around pastcontents, we developed a prototype called PersonalityInsight. The systememploys computational psycho-linguistic analysis to help users visualize theway their past text posts might convey impressions of their personality andallowed users to modify their posts based on these visualizations. We conducteda user study to evaluate the design; users overall found that such a toolraised awareness of the fact and the ways personality might be conveyed throughtheir past content as one aspect of impression management, but that it needsdesign improvement to offer action-able suggestions for content modification,as well as careful thinking about impression management as one of many valuespeople have about their digital past.

Raising Awareness of Conveyed Personality In Social Media Traces