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Persuasivenes is a creative art aimed at making people believe in certain setof beliefs. Many a times, such creativity is about adapting richness of onedomain into another to strike a chord with the target audience. In thisresearch, we present PersuAIDE! - A persuasive system based on linguisticcreativity to transform given sentence to generate various forms of persuadingsentences. These various forms cover multiple focus of persuasion such asmemorability and sentiment. For a given simple product line, the algorithm iscomposed of several steps including: (i) select an appropriate well-knownexpression for the target domain to add memorability, (ii) identify keywordsand entities in the given sentence and expression and transform it to producecreative persuading sentence, and (iii) adding positive or negative sentimentfor further persuasion. The persuasive conversion were manually verified usingqualitative results and the effectiveness of the proposed approach isempirically discussed.

"Let me convince you to buy my product ... ": A Case Study of an Automated Persuasive System for Fashion Products