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In an online community, new words come and go: today's "haha" may be replacedby tomorrow's "lol." Changes in online writing are usually studied as a socialprocess, with innovations diffusing through a network of individuals in aspeech community. But unlike other types of innovation, language change isshaped and constrained by the system in which it takes part. To investigate thelinks between social and structural factors in language change, we undertake alarge-scale analysis of nonstandard word growth in the online community Reddit.We find that dissemination across many linguistic contexts is a sign of growth:words that appear in more linguistic contexts grow faster and survive longer.We also find that social dissemination likely plays a less important role inexplaining word growth and decline than previously hypothesized.

Making "fetch" happen: The influence of social and linguistic context on nonstandard word growth and decline