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Online platforms are an increasingly popular tool for people to produce,promote or sell their work. However recent studies indicate that socialdisparities and biases present in the real world might transfer to onlineplatforms and could be exacerbated by seemingly harmless design choices on thesite (e.g., recommendation systems or publicly visible success measures). Inthis paper we analyze an exclusive online community of teams of designprofessionals called Dribbble and investigate apparent differences in outcomesby gender. Overall, we find that men produce more work, and are able to show itto a larger audience thus receiving more likes. Some of this effect can beexplained by the fact that women have different skills and design differentimages. Most importantly however, women and men position themselves differentlyin the Dribbble community. Our investigation of users' position in the socialnetwork shows that women have more clustered and gender homophilous followingrelations, which leads them to have smaller and more closely knit socialnetworks. Overall, our study demonstrates that looking behind the apparentpatterns of gender inequalities in online markets with the help of socialnetworks and product differentiation helps us to better understand genderdifferences in success and failure.

Why Do Men Get More Attention? Exploring Factors Behind Success in an Online Design Community