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Despite our familiarity with and fondness of humor, until relatively recentlyvery little was known about the underlying psychology of this complex andnuanced phenomenon. Recently, however, cognitive psychologists have beguninvestigating how people understand humor and why we find certain things funny.This chapter introduces a new cognitive approach to modeling humor that werefer to as the 'quantum approach', which will be explained here in intuitive,non-mathematical terms later (a formal treatment can be found in Gabora &Kitto, 2017). What makes the quantum approach a promising candidate for atheory of humor is that it can be useful for representing states of ambiguity,and it defines states and variables with reference to a context. Contextualityand ambiguity both play a key role in humor, which often hangs on an ambiguousword, phrase, or situation that might not make sense, or even be sociallyacceptable outside the specific context of the joke. The quantum approach doesnot attempt to explain all aspects of humor, such as the contagious quality oflaughter, or why children tease each other, or why people might find it funnywhen someone is hit in the face with a pie (and laugh even if they know it willhappen in advance); what it aims to do is to mathematically represent theunderlying cognitive process of "getting" a joke. After briefly overviewing therelevant historical antecedents of the quantum approach and other relatedapproaches in cognitive psychology, we present the theoretical basis of ourapproach, and outline a recent study that provides empirical support for it.

A Layperson Introduction to the Quantum Approach to Humor