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One problem that every presenter faces when delivering a public discourse ishow to hold the listeners' attentions or to keep them involved. Therefore, manystudies in conversation analysis work on this issue and suggest qualitativelycon-structions that can effectively lead to audience's applause. To investigatethese proposals quantitatively, in this study we an-alyze the transcripts of2,135 TED Talks, with a particular fo-cus on the rhetorical devices that areused by the presenters for applause elicitation. Through conducting regressionanal-ysis, we identify and interpret 24 rhetorical devices as triggers ofaudience applauding. We further build models that can rec-ognizeapplause-evoking sentences and conclude this work with potential implications.

Fostering User Engagement: Rhetorical Devices for Applause Generation Learnt from TED Talks