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Mobile games are extremely popular and engage millions of people every day.Even if they are often quite simple, their development features a high degreeof difficulty and requires close attention to both achieve a high satisfactionfrom users and grant a return to the developers. In this paper we propose amodel that analyzes users' playing session time in order to evaluate andmaximize the longevity of games, even during the first phases of theirdevelopment.

User Longevity and Engagement in Mobile Multiplayer Sports Management Games