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We propose to apply Simplicity Theory (ST) to model interest in creativesituations. ST has been designed to describe and predict interest incommunication. Here we use ST to derive a decision rule that we apply to asimplified version of a creative game, the Poietic Generator. The decision ruleproduces what can be regarded as an elementary form of creativity. This studyis meant as a proof of principle. It suggests that some creative actions may bemotivated by the search for unexpected simplicity.

Role of Simplicity in Creative Behaviour: The Case of the Poietic Generator