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Tourism has been an increasingly important factor in global economy, societyand environment, accounting for a significant share of GDP and labor force.Policy and research on tourism traditionally rely on surveys and economicdatasets, which are based on small samples and depict tourism dynamics at lowspatial and temporal granularity. Anonymous call detail records (CDRs) are anovel source of data, showing enormous potential in areas of high societalvalue: such as epidemics, poverty, and urban development. This studydemonstrates the added value of using CDRs for the formulation, analysis andevaluation of tourism strategies, at the national and local levels. In thecontext of the European country of Andorra, we use CDRs to evaluate marketingstrategies in tourism, understand tourists' experiences, and evaluate revenuesand externalities generated by touristic events. We do this by extracting novelindicators in high spatial and temporal resolutions, such as tourist flows percountry of origin, flows of new tourists, tourist revisits, touristexternalities on transportation congestion, spatial distribution, economicimpact, and profiling of tourist interests. We exemplify the use of theseindicators for the planning and evaluation of high impact touristic events,such as cultural festivals and sports competitions.

Analysis of Tourism Dynamics and Special Events through Mobile Phone Metadata