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In this article we present the results of a data analysis project for apublic-transport company. This project encompassed data preparation, analysisand visualization of three years of historical data. The data consisted inticket purchases and GPS location of the vehicles. This work describes theproject from start to end, including the incorporation of the results in thebusiness process.

Un caso de big data punta a punta: an\'alisis de datos de transporte y su uso en el negocio