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With the recent emergence and the explosion of users in social networks,Internet users have come to know more about other people or companies throughinformation obtained from online groups or communities and therefore meet newopportunities. An avalanche of diverse and unstructured information is createdevery minute, for billions of devices connected to the Internet all the time.Analyze, process, understand and evaluate these data, it is a challenging task,given the volume, velocity and variety of information from these socialnetworks. However, a better understanding of the process of monitoring networksand the use of tools of this kind are essential for people, companies and theacademic world. The application of monitoring systems, information managementand the possibility of bringing brands to people, are some positives that thisresearch will provide better knowledge of the problems. In this research willbe analyzed monitoring tool of social networks SCUP, its details, its featuresand the tool related to business management. In conclusion, we present all thepeculiarities of the software and the possibilities applicable in the corporateenvironment, as aid to decision making.

Monitoramento de redes sociais analise de ferramenta com foco no retorno  estrategico empresarial (Monitoring social networks analysis tool focused on  strategic business return)