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Faced with the challenge of attracting user attention and revenue, socialmedia websites have turned to video advertisements (video-ads). While intraditional media the video-ad market is mostly based on an interaction betweencontent providers and marketers, the use of video-ads in social media hasenabled a more complex interaction, that also includes content creator andviewer preferences. To better understand this novel setting, we present thefirst data-driven analysis of video-ad exhibitions on YouTube.

Understanding Video-Ad Consumption on YouTube: A Measurement Study on User Behavior, Popularity, and Content Properties