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The article presents a study of some characteristics of post and commentpublishing in the Russian segment of Facebook. A number of non-trivial resultshas been obtained. For example, a significant anomaly has been detected in thenumber of user accounts with the rate of publishing posts of approximately twoposts per three days. The analysis has been carried out at the level of basiccharacteristics that are shared by most social media platforms. It makespossible a direct comparison of obtained results with data from otherplatforms. The article presents an approach to formalization and ordering ofstructural and informational elements on social media platforms. The approachis based on the representation of these structural elements in the form of acoherent hierarchy of container objects and their relations. This method allowsto structure and analyze raw data from different social media platforms in aunified algorithmic design. The described approach is more formal, universaland constructive than other known approaches.

The dynamics of publishing of posts and comments on facebook (the russian segment, the first five months of 2013)