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Readability is defined as the reading level of the speech from grade 1 tograde 12. It results from the use of the REAP readability analysis (vocabulary- Collins-Thompson and Callan, 2004; syntax - Heilman et al ,2006, 2007), whichuse the lexical contents and grammatical structure of the sentences in adocument to predict the reading level. After analysis, results were groupedinto the average readability of each candidate, the evolution of thecandidate's speeches' readability over time and the standard deviation, or howmuch each candidate varied their speech from one venue to another. Forcomparison, one speech from four past presidents and the Gettysburg Addresswere also analyzed.

A Readability Analysis of Campaign Speeches from the 2016 US Presidential Campaign