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Understanding the usage of multiple OSNs (Online Social Networks) has been ofsignificant research interest as it helps in identifying the unique anddistinguishing trait in each social media platform that contributes to itscontinued existence. The comparison between the OSNs is insightful when it isdone based on the representative majority of the users holding active accountson all the platforms. In this research, we collected a set of user profilesholding accounts on both Twitter and Instagram, these platforms being ofprominence among a majority of users. An extensive textual and visual analysison the media content posted by these users revealed that both these platformsare indeed perceived differently at a fundamental level with Instagram engagingmore of the users' heart and Twitter capturing more of their mind. Thesedifferences got reflected in almost every microscopic analysis done upon thelinguistic, topical and visual aspects.

Tweeting the Mind and Instagramming the Heart: Exploring Differentiated Content Sharing on Social Media