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Twitter as a micro-blogging platform rose to instant fame mainly due to itsminimalist features that allow seamless communication between users. As theconversations grew thick and faster, a placeholder feature called as Hashtagsbecame important as it captured the themes behind the tweets. Prior studieshave investigated the conversation dynamics, inter-play with other mediaplatforms and communication patterns between users for specific event-basedhashtags such as the #Occupy movement. Commonplace hashtags which are used on adaily basis have been largely ignored due to their seemingly innocuous presencein tweets and also due to the lack of connection with real-world events.However, it can be postulated that utility of these hashtags is the main reasonbehind their continued usage. This study is aimed at understanding therationale behind the usage of a particular type of commonplace hashtags -location hashtags such as country and city name hashtags. Tweets with thehashtag #singapore were extracted for one week duration. Manual and automatictweet classification was performed along with social network analysis, toidentify the underlying themes. Seven themes were identified. Findings indicatethat the hashtag is prominent in tweets about local events, local news, userscurrent location and landmark related information sharing. Users who sharecontent from social media sites such as Instagram make use of the hashtag in amore prominent way when compared to users who post textual content. Newsagencies, commercial bodies and celebrities make use of the hashtag more thancommon individuals. Overall, the results show the non-conversational nature ofthe hashtag. The findings are to be validated with other country names andcross-validated with hashtag data from other social media platforms.

Whats in a Country Name - Twitter Hashtag Analysis of #singapore