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Social media platforms are popular venues for fashion brand marketing andadvertising. With the introduction of native advertising, users don't have toendure banner ads that hold very little saliency and are unattractive. Usingimages and subtle text overlays, even in a world of ever-depreciating attentionspan, brands can retain their audience and have a capacious creative potential.While an assortment of marketing strategies are conjectured, the subtledistinctions between various types of marketing strategies remainunder-explored. This paper presents a qualitative analysis on the influence ofsocial media platforms on different behaviors of fashion brand marketing. Weemploy both linguistic and computer vision techniques while comparing andcontrasting strategic idiosyncrasies. We also analyze brand audience retentionand social engagement hence providing suggestions in adapting advertising andmarketing strategies over Twitter and Instagram.

Trending Chic: Analyzing the Influence of Social Media on Fashion Brands