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Online Social Networking is a fascinating phenomena, attracting more than onebillion people. It supports basic human needs such as communication,socializing with others and reputation building. Thus, an in-depthunderstanding of user behavior in Online Social Networks (OSNs) can providemajor insights into human behavior, and impacts design choices of socialplatforms and applications. However, researchers have only limited access tobehavioral data. As a consequence of this limitation, user behavior in OSNs aswell as its development in recent years are still not deeply understood.  In this paper, we present a study about user behavior on the most popularOSN, Facebook, with 2071 participants from 46 countries. We elaborate howFacebookers orchestrate the offered functions to achieve individual benefit in2014 and evaluate user activity changes from 2009 till 2014 to understand thedevelopment of user behavior. Inter alia, we focus on the most importantfunctionality, the newsfeed, to understand content sharing amongst users. We(i) yield a better understanding on content sharing and consumption and (ii)refine behavioral assumptions in the literature to improve the performance ofalternative social platforms. Furthermore, we (iii) contribute evidence to thediscussion of Facebook to be an aging network.

The User Behavior in Facebook and its Development from 2009 until 2014