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The Aldrich Archive is a collection of technical and marketing materialcovering the period from 1977 to 2000; the physical documents are in theprocess of being digitised and made available on the internet. The AldrichArchive includes contemporaneous case studies of end-user computer systems thatwere used for marketing purposes. This paper analyses these case studies ofinnovative information systems 1980 - 1990 using a quantitative and qualitativecontent analysis. The major aim of this research paper is to find out howinnovative information systems were marketed in the decade from 1980 to 1990.The paper uses a double-step content analysis and does not focus on one methodof content analysis only. The reason for choosing this approach is to combinethe advantages of both quantitative and qualitative content analysis. Theresults of the quantitative content analysis indicated that the focus of themarketing material would be on information management / information supply. Butthe qualitative analysis revealed that the focus is on monetary advantages. Thestrong focus on monetary advantages of information technology seems typical forthe 1980s and 1990s. In 1987, Robert Solow stated you can see the computer ageeverywhere but in the productivity statistics. This paradox caused a lot ofdiscussion: since the introduction of the IT productivity paradox the businessvalue of information technology has been the topic of many debates bypractitioners as well as by academics.

The quantitative and qualitative content analysis of marketing literature for innovative information systems: the Aldrich Archive