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Mathematical model for hit phenomena presented by A Ishii et al in 2012 hasbeen extended to analyze and predict a lot of hit subject using social networksystem. The equation for each individual consumers is assumed and the equationof social response to each hit subject is derived as stochastic process ofstatistical physics. The advertisement effect is included as external force andthe communication effects are included as two-body and three-body interaction.The applications of this model are demonstrated for analyzing population ofweekly TV drama. Including both the realtime view data and the playback viewdata, we found that the indirect communication correlate strongly to the TVviewing rate data for recent Japanese 20 TV drama.

Mathematical model for hit phenomena and its application to analyze popularity of weekly tv drama