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This paper explores the role of mass media in people perceptions ofcharismatic leaders, focusing on the case of Junichiro Koizumi, Prime Ministerof Japan from 2001 to 2006. Using survey data collected immediately after his2005 landslide electoral victory, this study empirically assesses the influenceof television and newspapers on support for Koizumi and for the mostdistinctive policy action he announced during his campaign, the privatizationof the postal service.

Superstars in politics: the role of the media in the rise and success of Junichiro Koizumi