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Many celebrate the Internet's ability to connect individuals and facilitatecollective action toward a common goal. While numerous systems have beendesigned to support particular aspects of collective action, few systemssupport participatory, end-to-end collective action in which a crowd orcommunity identifies opportunities, formulates goals, brainstorms ideas,develops plans, mobilizes, and takes action. To explore the possibilities andbarriers in supporting such interactions, we have developed WeDo, a systemaimed at promoting simple forms of participatory, end-to-end collective action.Pilot deployments of WeDo illustrate that sociotechnical systems can supportautomated transitions through different phases of end-to-end collective action,but that challenges, such as the elicitation of leadership and theaccommodation of existing group norms, remain.

WeDo: Exploring Participatory, End-To-End Collective Action